Fusion Accountants wins Mid-size firm of the year at the Xero Awards.

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We just wanted to share some fantastic news!

On the 3rd of March 2021, Fusion Accountants won “Mid-size firm of the year” at Xero’s prestigious annual awards in London. Hosted by Gary Turner, Xero UK & EMEA Managing Director in an online ceremony, the awards showcased the achievements of those supporting businesses through one of the toughest years. 

Accountants have played a huge role in guiding their small business clients through the pandemic and supporting the wider economy. Xero research shows 43% of small business owners said that their accountant has been crucial to their pandemic survival, while 58% named them as their most trusted business advisor.

Glen Foster, UK Director of Accounting Partners at Xero commented: “It’s never been more important to celebrate the amazing work of our accounting and app partners who have been supporting businesses through the toughest 12 months on record. They are the unsung heroes of the pandemic – stepping up to help small businesses through everything from managing cash flow, to digitising and finding new ways of working. They will be at the forefront in the next phase of small business recovery.”

Jahan Aslam, Director of Fusion Accountants said: “We are delighted to be named as Mid-size firm of the year. It has been an incredible journey so far, and we have been blown away by the support and enthusiasm from the Xero team.

“A massive ‘Thank You’ also goes out to the whole Fusion team for all their hard-work, positivity and energy supporting our clients these past 12 months, which we know has had a terrible impact on the business sector struggling financially and trying to run effectively. We wanted you to know we are right beside you by continually looking at inventive ways to integrate and standardise our practice management processes to improve your cashflow, reduce your paperwork and costs, and Xero has played its part in helping us facilitate this for you.”

“Winning the award is a confirmation of our commitment to the small business community to help them achieve their vision and goals through innovation and providing value-added accounting knowledge and continually improving our customer service. It will spur us on to expand our IT/technology/app offerings to provide you with a fully round accountancy service that is competitively priced, and most importantly, gives you the essential tools to flourish.”

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Reasons why Xero Awards judges chose Fusion Accountants as winners

An incredible level of digitalization and a willingness to go the extra mile for their clients at every stage of the journey made Fusion a clear winner in this category for all the judges.

Penny Power, founder of Business is Personal, was impressed with how they welcomed new clients. “I absolutely loved the technique and diligence of the onboarding process,” she said. Once onboard, there is a focus on identifying how technology can best support each client, including singling out which third party apps will benefit their business. “I also loved the focus on tailor made workflows for their clients’ requirements,” said Glen Foster, Xero Sales Director (UK & EMEA). “They aren’t trying to bend clients to fit their workflow, they are adapting to the changing face of small businesses and that feels really good.”

Over the past year their client centric approach was demonstrated through regular email updates, free workshops on government support schemes and discounts to clients heavily impacted by the pandemic. “It shows that they’re willing to play the long-term game for client retention and satisfaction,” says John Coldicutt, Xero Marketing Director (UK & EMEA).

Fusion grew its Xero client base by over 100% in 12 months and educated the wider community on Xero accounting with detailed how-to guides, promoted through Facebook ads. “They’re clearly very cutting edge in the way they go to market, which is impressive,” said Power.

There has never been a more exciting time to be part of the Fusion family, and we look forward to you continuing this exciting journey with us making your life as an entrepreneur even easier as you grow and expand your business! We are Gold Champion Advisors, which means you are in safe hands when it comes to accounting challenges, setting up and using the online business accounting software. Our team are qualified to help our clients with setting up their accounts to integrating with online software packages.

The accounting software license is included as standard in all our fixed price packages at no extra cost. Whether you are looking for a Making Tax digital solution or wanting to migrate from another software, we can help, so why not give us a call on 020 8577 0200 to find out how we can support the growth of your business.

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