Creative tips to attract customers to your micro-business

According to the National Federation of Self-Employed & Small Businesses Limited, there were 5.94 million micro-enterprises in the UK last year, accounting for 99.3% of total businesses and employing 48% of all UK employees.

These numbers show that microbusinesses are numerous in the UK and account for a significant share of the economy. While micro businesses differ, they all confront the same challenge: attracting new clients to buy their product or service to expand or sustain their operations. 

As a new company, you should always look for methods to improve your operations and differentiate yourself from the competitors. Be open to new ideas and techniques so that your company may remain fluid and respond to new possibilities as they arise. Set short-term objectives. Allow adequate breathing room for people to learn about you and your services/products.

Here are our top 5 creative tips to help you attract more clients.

1. Utilise Social Media

According to a Social Media Barometer report, approximately 87% of small businesses believe using social media goes a long way in helping them remain competitive. Social media is seen as a valuable tool for connecting with and engaging customers. It allows you to show off your more personable side, respond to client issues swiftly, and demonstrate that you are an authority in your subject.

Most of us probably already have business profiles on Facebook and Twitter, but what if you are not reaching the right audience? An excellent way to tap into and find new groups of potential customers is to explore newer platforms, especially where your target customers are hanging out.

Joining IGTV, TikTok, Instagram Live, or YouTube to expand your business’s online presence is an excellent marketing approach. Once you’ve established a following, engage your customers with live videos and allow them to continue purchasing from you via live streaming.

Social media audiences can vary significantly from site to site, so do your research, look for your market, and go where they are. When using social media sites, follow a couple of clever strategies like these:

• Optimise your social media accounts.
• Interact with your business audiences as much as possible.
• Be consistent in your approach and tone of voice.
• Share value-added content.
• Consistent output on your blog, website and social media channels.
• Always answer customer questions.
• Offer products or services freebies and giveaways.
• Keep your content engaging and catchy.
• Establish ‘tribes’ around your brand on social platforms like Instagram and Facebook.

2. Mix ‘n’ match your marketing tactics.

This is probably the best marketing and advertising strategy to increase the number of clients you can attract to your small business. But, realistically, there is no right way to establish your customer base.

Every consumer is unique. To reach your target audience, you must use numerous strategies and channels. Broadening your appeal to a varied audience is the best method to attract new buyers.

Creating a flexible strategy will help you attract and reach the most significant number of people, increasing your business’s growth. Using online and offline marketing strategies is the easiest way to combine them.

Online marketing can also incorporate multiple techniques. Experiment with social media, direct mail, word-of-mouth, etc., to see what works best. Then use metrics and analytics to measure your marketing success.

We understand that securing grants for your small business or start-up can be tricky – but help is available. Many new businesses require funding when starting up and implementing various marketing strategies. We understand that securing grants for your small business or start-up can be tricky – but help is available.

3. Boost Your Website’s SEO

Search Engine Optimisation (SEO) can help your business rank higher in search engine results, increase the visibility of your website and services, and increase click-throughs.

The stronger your website’s SEO, the more likely shoppers will visit your business’s website. Examples of basic SEO include:

• Employing relevant keywords.
• Writing a blog.
• Not having several domains for your business.
• Add your contact information and location to your website.

4. Partner with complementary Businesses

Businesspeople enjoy networking and exchanging ideas, so take advantage of these opportunities when they arise. Building relationships allows you to share your knowledge and give solutions. Many people will then recommend you to their friends, who will become potential customers. Offer a complimentary newsletter with helpful hints to build buyer relationships.

Do not oversell in your newsletter, or you may lose future relationships. Instead, work with supply chain partners. Building great relationships and alliances may open the door to new opportunities.

5. Nurture existing customer referrals.

While it is true that many businesses assume that finding new customers is the only way to increase sales, it is equally crucial to retain existing customers.

It is much easier to acquire repeat sales from existing customers than to focus all your energies on bringing in new ones. So instead, consider a reward or referral programme for existing customers to attract new ones – this is a winning marketing technique.

Final Tips

Customers are the lifeblood of any company, regardless of size. Entrepreneurs and business owners face a difficult task in finding clients.

The key to obtaining new buyers is to actively pursue them. The tips in this article will assist you in developing a lead generation and acquisition plan for your company.

Starting a small business can be challenging at first, but it is also the beginning of an exciting journey.

Fusion Accountants love helping micro-businesses, and new startups succeed. So, tell us about your great commercial idea, your vision for the business and your long-term goals. We will create a professional and bespoke business plan and financial forecasts to help you achieve your objectives.

Of course, there is much to think about, from having a business plan and strategy that attract new customers to choosing the proper business structure to cash flow management. There are risks, of course, but the rewards can be great, from being your boss, the revenue potential, and a happy work-life balance! Good Luck.