More and more people are starting up their own businesses these days. Whether you’re a one-man-band, or you have only a few employees, it doesn’t matter that you’re small.
There are still things you can do to make your small business look like a big business, and instil trust in clients or customers who might be hesitant about using your services because you’re only small.
Here are a few tips to help make your small business look like a big business.
Have an online presence
So what if your office is a table at Starbucks with free Wi-Fi?
All small businesses have to start somewhere, whether it’s a dedicated office or a desk in the corner of your bedroom. But where you work from is no reason to not be doing business.
Having an online presence will also make you stand out from other small businesses. While most of the UK’s population regularly accesses the internet, only 55% of small businesses have a website.
Set up a website
So set up a business website. It acts as a shop front, and if it’s a website with a good design and good content, nobody will be able to tell the difference between you and a much larger business.
Websites are multipurpose
A website can also be multipurpose, giving opportunities to do things other than just show your products or services. You could try writing a regular blog to show off your expertise and improve your Google search result rankings. Or you could give visitors the option to sign up to a newsletter, opening up new marketing avenues.
Be smart with phones – mobile friendly websites
This is 2015. Most people in the UK own a smartphone, and most of them use it to surf the web. If your website isn’t mobile-optimised, people won’t look at it.
Even now, you’ll occasionally open a website on your mobile to find that a desktop version has loaded, and the text is either tiny, or you zoom in and don’t have a clue where you are.
And what do you do? You close the page.
There’s nothing that screams ‘incompetent’ quite like a badly designed website, especially when it’s easier than ever to avoid by building a user-friendly website, with easy-to-use Content Management Systems (CMS) such as WordPress, which do most of the work for you.
Talk to your customers
With social media, it’s easier than ever to have conversations with people. You can use websites such as Twitter, Facebook, or Instagram to show off your expertise, or even help out your customers or clients with any problems they’re having.